Caren Lancona


Caren Dianna (Steiner) Lancona (R-CA) is an accomplished American Businesswoman, Entrepreneur, Inventor, Producer and Writer. Ms. Lancona is campaigning for the US Senate for California 2018 with the goal of putting a qualified Republican in the Legislation branch to make right the poor decision making that has occurred over the past two decade.

As an avid writer and researcher, Ms. Lancona analyzes laws, bills, and issues that affect California and the Nation, as well as seeks knowledge on significant global issues.


Ms. Lancona (Born May 8, 1964) in Los Angeles, California and raised in Orange County and Monterey County, California to a father in the commercial and multi-family unit real estate business. Her mother served as the Director for Hon. U.S. Senator S.I Hayakawa (R-CA), and Campaign Manager for U.S. Senator Barry Goldwater (R-AZ), as well as for Dave Baker (R) 17B – Minnesota House of Representatives. Ms. Lancona’s mother additionally served as one of the Presidents of the Republican Women in California.

Ms. Lancona’s fraternal grandparents are the original owners of Ben Herr Oil, Elm Oil, and Signal Hill. Her great grandfather was the Dean of Fullerton University and her great grandmother owned and operated residential real estate offices in Orange County . Her maternal grandparents owned an automobile painting company in Long Beach and her maternal grandmother assumed the role of wife and domestic homemaker. 

Ms. Lancona is a fourth (4th) generation Californian, having family roots in California, Texas, and Louisiana.

In 1995, and upon return from travel to over 20 countries, Ms. Lancona met her husband of 10 years (a Vietnam Veteran). They are divorced and she remains single.

Ms. Lancona resides in Laguna Beach and Los Angeles, California.


Ms. Lancona received a Business Behavioral Management degree, from The University of Redlands; a Bachelors of Marketing degree, from The University of Phoenix; and a Senior Professional of Human Resources degree from Chapman University. Through UCLA’s Extension programs, Ms. Lancona completed courses in Film Production and Funding, as well as the Project Management Body of Knowledge program (PMBOK®); and earned an MBA from the Jack Welsh’s GM Six Sigma Program.

In the Fall 2017, Lancona will be attending the 12 week Police Academy to get the first hand education on what our police are enduring daily in the battle against drugs, crime, violence and the task of protecting our people.


In 1980, Lancona started her career as a sports marketer for her own career in pro skateboarding and her older brother’s career as a professional yacht racer. By the age of 17, she was a stuntwoman in several Saban Entertainment television shows including Power Rangers and later became an on screen personality and Executive Producer with the Television shows “America’s Entrepreneurs”, “Top This Party” and the long running series “Luxury Fine Homes”.

With a passion for business and no stranger to hard work and long hours, Lancona managed multiple careers  simultaneously with her own full service Ad Agency, B Scene Agency from 1984 to current”.

From 1986 to 1994 Lancona was a Marketing Executive at FHP Healthcare where she held a license in Life & Health. She help build the original health maintenance organization with marketing employer group benefits to mid size to large employers and municipalities in California. During the large merger of FHP Healthcare to Pacificare she chose to take her first career break to travel to over 20 countries throughout 1995.

In 1995, Lancona joined the team at Turnkey Engineering in Los Angeles and SKF Flexlink of Gothernberg, Sweden where she had the incredible experience to work with manufacturing plants from Nabisco, Hewlett Packard, Sony, Gillette, Lever Bros and Allied Signal where she invented the infrared ceramic hybrid jet engine drying conveyor, She won the award of 40% growth for Flexlink during her 5 year tenure.

In 1999 she had become advanced in marketing technology and was asked to join the team at Washington Mutual which, at the time didn’t have a website and used only a mainframe for communications. She joined the smaller bank to help lead them to 3rd largest bank in the US with multiple award winning advertising and marketing campaigns. During her 9 years in Executive Management at WaMu she coordinated 11 mergers, built the custom construction and builder divisions and warned them on many occasions that their tactics were putting the system in high risk as can be read in the Los Angeles Times article in 2005. During her career at WaMu she obtained a real estates license to get a better understanding of how to better serve the lending clients and to support her never ending desire to understand how everything works.

Lancona ended her corporate career in 2008 to focus on growing her own business, B Scene Agency. At that time she was building a custom home that was destroyed during a storm leading to a failed project that she had to walk away from due to her pending divorce and the recession.

During her business career, Lancona built, grew, and managed numerous companies that she founded including the first social media and private membership club called “Just Friends” which grew to over 1 million members before she sold the company in 2005. She owned the Miss Newport Beach, USA Pageant from 2004 to 2016, The Miss Beverly Hills, USA Pageant that will be a TV series in 2017 and other companies that she has since sold.


Lancona’s platform emphasizes renegotiating business incentives to bring back corporations to California and to ensure that the technology and manufacturing sectors grow, increasing quality jobs in California, strongly enforcing immigration laws, creating and deploying a trusted technology system for voting using fingerprinting and cell technology, removal of expensive and unenforceable Senate Bills including gun control and over protection of wilderness (fish don’t come first), social and mental health reform to reduce the homeless population and drug use lower tolerance program. Her other positions include pursuing energy independence while opposing climate change regulations such as the Clean Power Plan, modernizing and expediting services for veterans, repealing and replacing the Affordable Care Act, abolishing Common Core education standards, investing in infrastructure, simplifying the tax code while reducing taxes for all economic classes, and imposing tariffs on imports by companies offshoring jobs. She advocates a largely non-interventionist approach to foreign policy while increasing military spending, “extreme vetting” of immigrants from Muslim-majority countries to preempt domestic Islamic terrorism, and aggressive military action against ISIS. Her positions are common sense growth and sustainability, protectionist, and nationalist.